Mclaren 720s
We were lucky enough to be the team to shoot some awesome new Promo content for Alpha Super Car Hire in Birmingham. We spent a full day on site, the Mclaren 720s was just one of the many cars we had chance to shoot that day.
Client
Alpha Drive
Year
2021
Category
Photography
Project Overview and Goals
Alpha Drive Super Car Hire in Birmingham selected us to create striking promotional content that captures the power and allure of their luxury fleet. Spending a full day on-site, our aim was to produce visually compelling images that would resonate with Alpha Drive's audience and showcase the prestige of their offerings. This included a range of high-end vehicles, with the impressive McLaren 720S as one of the day’s highlights.
On-Site Photography and Creative Direction
Our team immersed themselves in the creative process, photographing an array of stunning supercars from multiple angles to emphasize their design, detail, and performance. With the McLaren 720S, we focused on its unique curves, aerodynamic shape, and powerful stance, creating a sense of movement and elegance in each shot. Working in various settings, we captured dynamic and refined visuals that align with the luxury appeal of Alpha Drive’s brand.
Outcome and Promotional Impact
The resulting imagery provided Alpha Drive with a portfolio of high-quality promotional content ideal for digital marketing, social media, and brand-building initiatives. These visuals highlight the sophistication and excitement of Alpha Drive’s fleet, effectively engaging potential clients and setting the brand apart in the competitive supercar rental market. This project delivered impactful visuals that bring the Alpha Drive experience to life for their audience.
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