Ford Focus
Ford Focus
We were lucky enough to be selected to drive and experience the all new Ford Focus whilst the car was still in prototype. We managed to capture all new marketing material for Peoples Ford & create all new campaigns material for the launch.
Client
Peoples Ford
Year
2018
Category
Photography
Campaign Overview
The Peoples Ford 2018 campaign for the release of the Ford Focus ST Line X was an exclusive photoshoot and content creation project, celebrating one of the first prototype models of this highly anticipated vehicle in the UK. Working closely with the Peoples Ford team, the aim was to craft a visually engaging campaign that not only showcased the car’s design and performance but also generated excitement and anticipation around the vehicle’s official release. This project offered a unique opportunity to be among the first to capture the essence of the Ford Focus ST Line X, emphasizing its sporty appeal and cutting-edge features.
Campaign Overview
The Peoples Ford 2018 campaign for the release of the Ford Focus ST Line X was an exclusive photoshoot and content creation project, celebrating one of the first prototype models of this highly anticipated vehicle in the UK. Working closely with the Peoples Ford team, the aim was to craft a visually engaging campaign that not only showcased the car’s design and performance but also generated excitement and anticipation around the vehicle’s official release. This project offered a unique opportunity to be among the first to capture the essence of the Ford Focus ST Line X, emphasizing its sporty appeal and cutting-edge features.
Campaign Overview
The Peoples Ford 2018 campaign for the release of the Ford Focus ST Line X was an exclusive photoshoot and content creation project, celebrating one of the first prototype models of this highly anticipated vehicle in the UK. Working closely with the Peoples Ford team, the aim was to craft a visually engaging campaign that not only showcased the car’s design and performance but also generated excitement and anticipation around the vehicle’s official release. This project offered a unique opportunity to be among the first to capture the essence of the Ford Focus ST Line X, emphasizing its sporty appeal and cutting-edge features.
Campaign Overview
The Peoples Ford 2018 campaign for the release of the Ford Focus ST Line X was an exclusive photoshoot and content creation project, celebrating one of the first prototype models of this highly anticipated vehicle in the UK. Working closely with the Peoples Ford team, the aim was to craft a visually engaging campaign that not only showcased the car’s design and performance but also generated excitement and anticipation around the vehicle’s official release. This project offered a unique opportunity to be among the first to capture the essence of the Ford Focus ST Line X, emphasizing its sporty appeal and cutting-edge features.
Creative Direction and Visual Storytelling
The campaign's visual direction was carefully planned to align with the car's dynamic and modern aesthetic. The photoshoot was set in various urban and suburban locations, chosen to highlight both the car’s sleek design and its versatile performance. Attention was placed on framing and lighting to accentuate key details, such as the distinctive grille, sporty contours, and premium finishes of the ST Line X. Through a combination of close-up shots and full-profile captures, the campaign visually communicated the sophistication and energy of the Ford Focus, designed to appeal to the modern, style-conscious driver.
Creative Direction and Visual Storytelling
The campaign's visual direction was carefully planned to align with the car's dynamic and modern aesthetic. The photoshoot was set in various urban and suburban locations, chosen to highlight both the car’s sleek design and its versatile performance. Attention was placed on framing and lighting to accentuate key details, such as the distinctive grille, sporty contours, and premium finishes of the ST Line X. Through a combination of close-up shots and full-profile captures, the campaign visually communicated the sophistication and energy of the Ford Focus, designed to appeal to the modern, style-conscious driver.
Creative Direction and Visual Storytelling
The campaign's visual direction was carefully planned to align with the car's dynamic and modern aesthetic. The photoshoot was set in various urban and suburban locations, chosen to highlight both the car’s sleek design and its versatile performance. Attention was placed on framing and lighting to accentuate key details, such as the distinctive grille, sporty contours, and premium finishes of the ST Line X. Through a combination of close-up shots and full-profile captures, the campaign visually communicated the sophistication and energy of the Ford Focus, designed to appeal to the modern, style-conscious driver.
Creative Direction and Visual Storytelling
The campaign's visual direction was carefully planned to align with the car's dynamic and modern aesthetic. The photoshoot was set in various urban and suburban locations, chosen to highlight both the car’s sleek design and its versatile performance. Attention was placed on framing and lighting to accentuate key details, such as the distinctive grille, sporty contours, and premium finishes of the ST Line X. Through a combination of close-up shots and full-profile captures, the campaign visually communicated the sophistication and energy of the Ford Focus, designed to appeal to the modern, style-conscious driver.
Execution and Outcome
As one of the first teams in the UK to work with this prototype model, the campaign capitalized on its exclusivity to create a buzz among potential buyers and automotive enthusiasts. High-resolution images and short-form video content were optimized for multi-channel distribution, including social media, Peoples Ford’s website, and digital ads, achieving a cohesive brand presence. The content was well-received, with strong engagement across channels, elevating the Ford Focus ST Line X’s visibility even before its official release. The campaign set a benchmark for future collaborations, combining visual appeal with impactful storytelling that resonated with the target audience.
Execution and Outcome
As one of the first teams in the UK to work with this prototype model, the campaign capitalized on its exclusivity to create a buzz among potential buyers and automotive enthusiasts. High-resolution images and short-form video content were optimized for multi-channel distribution, including social media, Peoples Ford’s website, and digital ads, achieving a cohesive brand presence. The content was well-received, with strong engagement across channels, elevating the Ford Focus ST Line X’s visibility even before its official release. The campaign set a benchmark for future collaborations, combining visual appeal with impactful storytelling that resonated with the target audience.
Execution and Outcome
As one of the first teams in the UK to work with this prototype model, the campaign capitalized on its exclusivity to create a buzz among potential buyers and automotive enthusiasts. High-resolution images and short-form video content were optimized for multi-channel distribution, including social media, Peoples Ford’s website, and digital ads, achieving a cohesive brand presence. The content was well-received, with strong engagement across channels, elevating the Ford Focus ST Line X’s visibility even before its official release. The campaign set a benchmark for future collaborations, combining visual appeal with impactful storytelling that resonated with the target audience.
Execution and Outcome
As one of the first teams in the UK to work with this prototype model, the campaign capitalized on its exclusivity to create a buzz among potential buyers and automotive enthusiasts. High-resolution images and short-form video content were optimized for multi-channel distribution, including social media, Peoples Ford’s website, and digital ads, achieving a cohesive brand presence. The content was well-received, with strong engagement across channels, elevating the Ford Focus ST Line X’s visibility even before its official release. The campaign set a benchmark for future collaborations, combining visual appeal with impactful storytelling that resonated with the target audience.
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At Jack Anthony Studios, we are dedicated to enhancing your brand's digital presence through innovative and tailored marketing strategies.
At Jack Anthony Studios, we are dedicated to enhancing your brand's digital presence through innovative and tailored marketing strategies.
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